MAC Cosmetics has done it again! This new campaign proves they are continuing to move forward in the world of beauty with artistic and provocative new ideas. The new collection named Strength, not only seems to encourage self empowerment but introduces us to a different kind of beauty not typically seen in fashion magazines.
For this campaign MAC hired Jelena Abbou, a Serbian-American female bodybuilder. Talk about strength! As seen in the ad below, Abbou is not afraid to show off her muscles or her beauty. A great campaign complete with an awesome print ad. Bravo MAC!
View the full Strength collection here.
|Model: Jelena Abbou
Courtesy of MAC Cosmetics